Hi there! Thanks for being here 🙂
My name is Lisa Zahran, and I’m a writer and copywriter with over 10 years of experience writing copy to launch digital products and services for companies like Productive Muslim, Evercoach, Tribe47, Dolphin, Mindvalley and Quran Academy. I also have a collective experience of over 15 years in creative writing, publications, public relations, and blogging.
I am both humbled and honoured to have helped my clients communicate their message and amplify their impact through the power of words, from writing funnels that achieved million-dollar launches to writing the marketing materials that propelled books to become international bestsellers.
To me, copywriting is more than just writing words to sell stuff. It is the art of being an activist with a pen — one who pushes forward the words that can create action which provide value, improve lives, or make a positive difference in the world.
Thus, I believe copywriting should never be pushy, forceful or manipulative just for the sake of creating a sale. This type of copywriting may lead to short-term sales, but they do not create long-term value or lifetime customers. With the belief that the most powerful sales comes from sincerity, I approach copywriting with an intent to push forward a message of value, purpose and positivity. Only when your communication is aligned with your authenticity and integrity, can you build a long-lasting legacy of abundance and impact in your business.
This is why I’ve my called my business, “Ikhlas Copywriting Academy & Services”. “Ikhlas”, in Arabic and in Malay (my mother tongue), means “sincerity”.
If you’re a spiritual entrepreneur who is sincerely passionate for what you do, and you don’t want to compromise the authenticity and integrity of your brand, come join me in this space. I provide both copywriting services and a copywriting academy where I practice and teach the science and spirituality of sales, so you’ll reach your audience with effective copy to boost sales (without selling your soul), grow your business, and multiply your impact. InshaAllah.
Let there be write,